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In The Loupe

Discussing all things jewelry & watch related

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4 min read

Amethyst: The Stone of Peace

Amethyst is the purple variety of the quartz mineral. It is classified as a semi-precious stone, and usually forms as a crystal lining within basalt rock. The word ‘amethyst’ comes from the Greek word amethystos, referring to the belief that this...

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Various silver jewelry

2 min read

Silver: The Most Widely Used Precious Metal

Silver is a precious metal and is highly valued for its beauty, rarity, and various physical and chemical properties. Silver has been used for...

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quartz piece

2 min read

Quartz: Gemstone or Crystal?

Quartz is a crystalline form of silica which is known for its hardness, durability and versatility. Many varieties of quartz are gemstones, including...

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gemstone pieces

2 min read

Semi-Precious Gemstones

All gemstones that do not belong to the four precious stones (diamond, ruby, sapphire, and emerald) are considered semi-precious. The list goes on,...

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gold plated rings

6 min read

Understanding Plating in Jewelry

Plating in jewelry is a process whereby a thin layer of a metal is laid over the underlying metal or other material in order to coat and protect it....

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multi colored gemstone rings

2 min read

Precious Gemstones

Although there are many types of gemstones, almost everyone will recognise the names of the four precious stones: ruby, sapphire, emerald, and...

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beautiful blue sapphire earrings

3 min read

Sapphire: A Royal Gemstone

Sapphire is one of the four precious gemstones, alongside ruby, emerald, and diamond. A variety of the mineral corundum, it has long been prized for...

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emerald setting

3 min read

Emerald: The May Birthstone

Emerald is one of the four precious stones, alongside ruby, sapphire, and diamond. It is known for its beautiful green color, found in different...

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PNL sheet

2 min read

How to Protect Your Bottom Line During Economic Downturn

When the broader economy is healthy, most businesses can enjoy the rising tide of consumer confidence, without needing to achieve exceptional...

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